Many entrepreneurs are clueless when it comes to getting their sites ranked in the search engines.
This blog post will show you a simple blueprint you can follow to get tons of free, laser targeted traffic to your website.
First of all, SEO stands for Search Engine Optimization.
This is the process of improving the volume & quality of traffic to your website from search engines via “natural” (organic) search results for targeted keywords.To put it simply, SEO is basically making your website more attractive to Google (and other search engines) and getting it ranked higher on those search engines.
As an entrepreneur, SEO is important because it brings in free, organic traffic to your websites.
Below are several tips that you can learn from Joebots Marketing Products, in particular at Traffic Formula 2.
There are 4 primary elements of SEO:
1. The Crawl
2. On – Page factors
3. Site structure
4. Off – Page factors (Inbound Linking)
1. The Crawl
The search engines know your website exists by sending search engine spiders (bots) to ‘crawl’ through your website to check what kind of content it has.
This is the general process for identification of a website and retrieval of information e.g. texts, images, and links on that website.
The crawl is important because without it, search engines will not know your website or page exists and cannot place your website pages in their index and rank them accordingly.
2. On-Page Factors
The 3 most important on – page factors are Page Title, H1 (Headlines), and Body Text.
i) Page Title
The page title is found in the topmost sector of your web browser (the blue/black strip at the top of your web browser, with the logo of your web browser on the extreme left).
ii) H1 (Headlines)
These are the headlines of your posts and articles.
iii) Body Text
Body text is important because it helps in giving the user and search engines a better understanding of what your page is about.
3. Site Structure
Site structure is another important aspect of SEO.
Users and search engines need to be able to find the information they are looking for quickly on your website.
Try to make your site as navigable as possible.
Do this by following these 3 rules:
i) Keep your most important content close to your homepage.
Try to keep your most important content within 3 clicks from your homepage (The 3 Click Rule).
This isn’t mandatory, but it is a good guideline to follow, especially for beginners.
ii) Group your content logically.
Always try to group your content logically to allow users and search engine spiders to sort through your content effectively.
iii) Don’t create any dead ends.
All your pages should be able to loop back (link back) to the pages before it and also to the homepage.
4. Off – Page factors (Inbound Linking)
An inbound link is a link on another website that points back to your website.
It is also know as a backlink.
Links are the MOST IMPORTANT factor in Search Engine Optimization.
The higher the number of quality backlinks pointing to your website, the higher your rankings in the search engines.
