Crush It! Why Now is the Time to Cash in on Your Passion by Gary Vaynerchuk is a New York Times and Wall Street Journal bestseller. The first of a multi-book deal for Gary Vee, as he is known within internet and marketing circles, has been well-received by novice internet folks and big business owners alike. Fortune 500 companies are now fighting for Gary’s time to help them build their brands by utilizing the same tools that propelled him to online success.
If you have a passion, hobby, interest, or something that you are just damn good it – you need to read this book. Gary’s passion was and still is entrepreneurism. In particular, his passion for his father’s wine business, using the Internet as his platform, grew the business from $3 million a year to over $70 million a year in a few short years. Crush It focuses on how Gary took this “case study” and used it to build his own brand – Gary Vaynerchuk.
No matter what your passion – arts, coin collecting, makeup, web design, your networking opportunity, dish washing – you can make money online! Crush It will have the reader all fired up with ideas on how they can cash in on their passion. Even for those that are already making money online, the ideas from Gary Vee’s experiences will have you on track to make even more. He tells how he came about his successes that led him to being featured on many of the news and business outlets on TV, Web, and print around the world.
Gary Vaynerchuk is a very talented individual with his business sense, marketing ability, and “chops”. He is a great talker and excellent on film. But he points out that not everyone can do well in front of a camera so he also teaches the ideas of writing blogs or doing audio. His main point is to create great content but, more importantly, work your butt off to market that content using the free social media tools that the Internet provides to build a following. As you give away great content to your followers, the money will follow.
Gary Vee “got it” before most and Crush It will help the reader understand why they too should be in the game of cashing in on their passion. Gary is transparent in the idea that it will not happen over night. His success was not built that way nor will yours. Building an online business around your passion, like any business, takes time, effort, and sweat – lots of it. But you can do it.
If you have not read Crush It! Get it here – I highly recommend it. If you have read it and feel like you still don’t have a great direction on how you can cash in on your passion or just really have not identify something you want to build –
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The Internet is the single greatest platform in the world to grow a business. All you need is an idea, desire, and effort to make your dream a reality. Good luck.
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